The publication plan

TITLE:    NPM, Amplified, Popped                                                                   

PRICE:  £1.20

TARGET AUDIENCE:  Both male and females from 16 – 20

POSITIONING STATEMENT: For people who want to know it all

FREQUENCY OF PUBLICATION: Weekly

DISTRIBUTION: Supermarkets and WHS Smiths

ISSUE SIZE: 60 pages

GENRE OF MUSIC: Pop music and music in the charts

COLOURS USED: Bright/bold colours – Blues/Greens/Yellows/Purples/Reds

RATIONALE: A magazine for people who love to be in the know about the ‘must listen to music’ of the moment: including a wide genre of music but focusing on pop. Also, informing them on upcoming events and gigs, interviews with the most popular and up and coming artists, the weekly music charts for pop, rock and other genres.

STYLE:  Written in a fun, comical way to engage the reader, but not to comical so that the reader gets bored. Using humour to create a fun and exciting atmosphere but still adding the writer’s only feelings and opinions when necessary. The magazine will have many different columnists focusing on one genre with notes and opinions on other columnists pages giving their own insight on their chosen artists to look at in that week. It will use simple vocabulary and syntax displayed in three long columns.

DOMINANT FEATURE: Content and images.

REGULAR CONTENT• Official UK Top 40 Singles Chart
• 20 hottest artists/bands – pictures of them at gigs and from the paparazzi
• Most loved – What the editor and other people working for the magazine are listening to
• WHAT ARE THEY WEARING? - Artists latest look, where can I get that?
• Album of the month
• Upcoming artist/band to look our for
FEATURE CONTENT• Beyonce Through the years
• Hottest new artist (???)  (Front cover)
• One direction bare all - (talk of new album)
• Justin Timberlake– The come back?!
• Rihanna and Neyo list their top five style icons
• The Wanted’s album release
• Ten items you need this Christmas
• Cheryl Cole talks romance, dogs and Girls Aloud